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Introducing Creative Flow: Create With Confidence

Creative Flow Is Here to Help You Create With Confidence

Transform and streamline your creative process. Learn how you can create your most impactful content ever, with Shutterstock’s Creative Flow.

Ready to empower your creative process? First, remove the word “guesswork” from your vocabulary. . . . Then get ready to save a lot of time and gain a lot of confidence. Our new Creative Flow release will revolutionize the way you create content.

With Shutterstock’s AI-powered capabilities in part of our Creative Flow suite, professionals like you can create stronger, data-driven content that stands out and delivers results.

These easy-to-use design tools are paired with the world’s best library of images, videos, and music assets, which Shutterstock is known for. 

Whether you’re looking for a future campaign’s most clickable video assets, or are in need of a ready-made design template to work with right away, Creative Flow can help.

It includes: 

  • Shutterstock Create: A new suite of creative editing tools.
  • AI Powered Search: Locate the imagery predicted to perform best for your audience and objectives.
  • Predict: Discover which specific creative decisions will pay off for your future campaigns, thanks to data-backed insights and intelligence.

Ready to create with more confidence than ever? Keep reading to learn how.


Juice products with a pretty model in ad next to action ad with man in mid stride with prosthetic leg

Create: Design in a Snap

Create your best work and tackle your biggest projects, no matter your skill level. If you’re a Creative Director or small business owner, you’ll be able to easily use Shutterstock Create to design and edit imagery.

The Create tool, which is one part of the Creative Flow suite, allows you to upload imagery, edit assets, personalize content, and publish it. Its tools are powerful and complex, yet its interface and usability are simple and empowering.

Create offers its users: 

  • Ready-made templates that you can customize with a few clicks.
  • The best in-class photo editing tools.
  • On-trend graphics, fonts, animations, and filters.
  • Easy access to millions of creative assets from the Shutterstock library.
  • Animation assets to bring to your graphics, images, text, and more.

Now, you can bring your creative vision to life, with no design experience needed. Create allows its users to produce business cards, social graphics, logos, and backgrounds quickly and easily.

Once you’ve mastered the basics, access our full suite of premium features with Creative Flow+, which includes our one-click background remover, smart image resizer, Animate tool, and so much more!

Just think of Creative Flow+ as your expert creative partner, giving you the support needed to grow your audience, make new sales, and feel confident that your decisions and marketing efforts are delivering results.

Collage of various styles of red shoes on purple background

Two images of the same woman laughing with one on a yellow background and the other on a tropical background

AI Powered Search: Search with Power

Do you ever find yourself wondering if you should opt for odd-ball images—or graphics that are smart and sophisticated? Thanks to the magic of AI Powered Search, you can find out on the front-end of your projects. 

Creative Flow’s AI Powered Search allows you to quickly find high-performing images for your projects within the Shutterstock library. With a simple search, Shutterstock can locate the images predicted to perform best for you, using insights informed by over 600 billion data points and seven thousand brands.

Here’s how AI Powered Search finds your best creative: 

  • Personalize your image library search, based on your audience and campaign objective. 
  • Shutterstock will surface the creative that’s predicted to perform best for you, across its 350 million asset library. 
  • Understand why specific results are recommended for your campaign, with highly-detailed and data-backed creative insights.

Because you’ll know which assets are predicted to perform for your projects—and why they’re predicted to perform—you’ll feel confident in creating only high-quality content that your audiences will love. 


Stylish senior woman in hip glasses, red scarf, and animal print coat on coral background

Predict: Validate Ideas with Data

What’s the best way to answer complex questions about campaign colors, casting, or photo locations?

For example, should your photos contain a dog or a cat? Will a French Bulldog or a Chihuahua drive more clicks? The answers can be discovered in data . . . and only AI can find them.

When making big creative decisions like these, Shutterstock’s Predict removes creative guesswork and replaces it with data-backed confidence.

From using Predict, you’ll know which image traits are trending for your brand. This means that teams can pre-validate creative ideas, test less, and deliver effective work faster.

When using Shutterstock Predict, you can:

  • Discover the content predicted to perform best for your personalized objectives, channels, and audiences. 
  • Receive detailed creative insights behind each image asset recommended to you.
  • Get a competitive edge by knowing how your content is predicted to perform, before it goes live.

Feel confident in your creative decision-making, knowing that your content is backed by over 600 billion creative data points’ worth of performance accuracy.

Predict will help you create your strongest, most impactful, results-driving content yet.

Travel ads on green square blocks in the foreground with an illustrated calendar in the background

Awaken Your Creative Confidence

With all of your content, editing, designing, and performance analytics in one place, it’s never been easier to empower your creative confidence.

Whether you’re an individual content creator or a performance-driving marketing pro, Creative Flow delivers easy-to-use editing tools and one-of-a-kind creative intelligence to plan campaigns that deliver results.

Ready to transform and streamline your creative process? Try it today.

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